SEO and speed, measured
Practical, plain-English guides based on what we measure when we audit real websites.
- ·3 min read
Core Web Vitals explained: LCP, INP and CLS in plain English
What LCP, INP and CLS measure, the pass marks Google uses, and the first things to check when your site fails each one.
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Title tags and meta descriptions: how to write and check them
How to write a title tag and meta description that read well in search results, and a quick way to spot the common mistakes.
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