Sample report

This is what a Pro Audit looks like

Demo data for an example site, brightleaf-studio.example. Your own report covers your real pages.

C
SEO · 68/100Full audit
This can differ from your quick-scan score: the full audit checks more pages and more things.
Why is this score different from the free scan?

The free scan only checks your home page and how fast your server answers. The full audit opens up to 20 pages in a real browser, set up like a mid-range phone on a slow mobile connection, so it is stricter and closer to what many visitors experience. A lower score here does not mean the free scan was wrong: it means this test looks deeper.

How to fix

Included in your audit

Each priority fix in order: what we measured, the evidence, then the recommended steps. Steps are written with AI from the evidence; check them against your own site, or pass them to your web developer.

SEO — how to fix
  1. 1
    LocalBusiness details complete (address, hours, geo)CriticalLow effort
    Finding
    The LocalBusiness markup on the home page has no address, opening hours or map coordinates.
    Evidence
    • https://brightleaf-studio.example/ — LocalBusiness present; missing: address, openingHours, geo
    Recommendation

    Back up your site before pasting any code. If you are not sure where it goes, send this step to your web developer.

    1. 1Gather your business details: full street address, opening hours, and your latitude/longitude (right-click your location in Google Maps to copy the numbers).
    2. 2Add the missing fields to the LocalBusiness block that is already on your home page, replacing the bracketed values: "address":{"@type":"PostalAddress","streetAddress":"[street]","addressLocality":"[city]","postalCode":"[postcode]"}, "openingHours":"[e.g. Mo-Sa 09:00-18:00]", "geo":{"@type":"GeoCoordinates","latitude":[lat],"longitude":[lng]}
    3. 3Check the result with Google's Rich Results Test, and make sure the address matches your Google Business Profile word for word.
  1. 2
    Duplicate page titlesHighLow effort
    Finding
    3 pages share the title "Brightleaf Studio", so search engines cannot tell them apart.
    Evidence
    • https://brightleaf-studio.example/ — "Brightleaf Studio"
    • https://brightleaf-studio.example/weddings — "Brightleaf Studio"
    • https://brightleaf-studio.example/portraits — "Brightleaf Studio"
    Recommendation
    1. 1Give each listed page its own title of roughly 50–60 characters, leading with what the page is about, e.g. 'Wedding photography in Bristol | Brightleaf Studio'.
    2. 2Keep the brand name at the end so the useful words are not cut off in search results.
    3. 3Re-run the audit, or check the pages in Google Search Console, once they are updated.
  2. 3
    Tap targets too small on mobileMediumMedium effort
    Finding
    18 of 40 tappable elements are smaller than 44×44 px at a 375 px wide screen, so they are easy to mis-tap.
    Evidence
    • https://brightleaf-studio.example/ — footer social icons (.footer-social a): 24×24 px, 6 elements
    • https://brightleaf-studio.example/ — gallery filter links (.filters a): 64×20 px, 8 elements
    • https://brightleaf-studio.example/contact — "Privacy" text link: 46×16 px
    Recommendation

    Back up your site before pasting any code. If you are not sure where it goes, send this step to your web developer.

    1. 1Enlarge only the elements listed above, not every link on the site. For example, for the footer icons: .footer-social a { min-width: 44px; min-height: 44px; display: inline-flex; align-items: center; justify-content: center; }
    2. 2Give the gallery filter links more padding (about 12px top and bottom) so each one is at least 44px tall.
    3. 3Check on a real phone, then re-run the audit.
  3. 4
    Missing meta descriptionsMediumLow effort
    Finding
    4 of 14 pages have no meta description, so Google picks its own snippet for them.
    Evidence
    • https://brightleaf-studio.example/portraits
    • https://brightleaf-studio.example/pricing
    • https://brightleaf-studio.example/blog/autumn-shoots
    • https://brightleaf-studio.example/contact
    Recommendation
    1. 1Write a 120–155 character description for each listed page that says what the visitor will find there.
    2. 2In most site builders this is the 'SEO description' or 'meta description' field in the page settings.
C
Performance · 74/100Full audit
This can differ from your quick-scan score: the full audit checks more pages and more things.
Why is this score different from the free scan?

The free scan only checks your home page and how fast your server answers. The full audit opens up to 20 pages in a real browser, set up like a mid-range phone on a slow mobile connection, so it is stricter and closer to what many visitors experience. A lower score here does not mean the free scan was wrong: it means this test looks deeper.

How to fix

Included in your audit

Each priority fix in order: what we measured, the evidence, then the recommended steps. Steps are written with AI from the evidence; check them against your own site, or pass them to your web developer.

Performance — how to fix
  1. 1
    Main content appears late (LCP 3.1 s)HighMedium effort
    Finding
    The largest element is the hero photo. It is a 2.4 MB JPEG shown much smaller than its file size.
    Evidence
    • LCP element: <img class="hero-img"> — https://brightleaf-studio.example/images/hero-wedding.jpg
    • File 4000×2667 px, shown at 390×260 px, 2.4 MB (JPEG)
    Recommendation

    Back up your site before pasting any code. If you are not sure where it goes, send this step to your web developer.

    1. 1Export the hero photo listed above at about twice its shown size (roughly 800 px wide) as WebP, aiming for under 200 KB.
    2. 2If the hero is set to lazy-load, remove that for this one image: it is the first thing visitors see.
    3. 3Optionally tell the browser it matters most by adding fetchpriority="high" to that <img> tag, then re-run the audit to compare.
  1. 2
    Render-blocking resourcesMediumMedium effort
    Finding
    Three files in the <head> must load before anything is shown.
    Evidence
    • https://brightleaf-studio.example/css/theme.css — 86 KB stylesheet
    • https://brightleaf-studio.example/css/gallery.css — 41 KB stylesheet
    • https://brightleaf-studio.example/js/slider.js — 58 KB script, no defer or async
    Recommendation
    1. 1Ask whoever built the site whether slider.js is needed before the page appears. If it is not, it can load with the defer attribute; test the page afterwards, because some scripts depend on others.
    2. 2gallery.css is only used on the gallery pages: loading it only there removes it from the home page.
    3. 3Leave theme.css in place unless your developer can split out the small part needed for the first screen.
Included in Pro Audit and Audit pack

Competitor comparison

Your site against 2 competitors. To keep it fair, every site here, yours included, gets the same quick check of its home page. That is why your scores below differ from your full-audit scores, which cover more pages and more checks.

You
brightleaf-studio.example
SEO
C61/100
Speed
B80/100
Quick check, home page only
Your full audit (more pages, deeper checks): SEO 68 · Speed 74. Not comparable with the quick check above.
Competitor
lumen-photo.example
SEO
B79/100
Speed
C66/100
Quick check, home page only
Competitor
harbour-and-oak.example
SEO
C72/100
Speed
D58/100
Quick check, home page only
Where you stand

You are ahead on server speed but behind on things visitors often look for before booking: visible reviews, clear pricing and complete local details. Both rivals show prices and reviews on their home page.

Top priorities
  • 1Add your full address and opening hours so search engines can read your local details.
  • 2Consider showing a few client reviews and a starting price on the home page.
  • 3Give each service page its own title and description.
Where you trail2
  • SEOStructured data has the properties Google expects
    You: failing — LocalBusiness is missing the address and opening hours
    Competitors passing: lumen-photo.example, harbour-and-oak.example
  • SEOUnique page titles
    You: failing — 3 pages share one title
    Competitors passing: lumen-photo.example
Where you lead1
  • SpeedServer response time
    You: passing — 0.4 s
    Competitors failing: harbour-and-oak.example
Content gap

Topics found by reading each home page, and where you overlap. This is content found on the pages, not keyword or search-volume data.

They cover, you don't
  • Pricing and packages
  • Client reviews and testimonials
  • Booking FAQ
  • Studio location and parking
  • Print and album options
You cover
  • Portfolio galleries
  • Behind-the-scenes blog
  • Wedding photography
Everyone covers
  • Contact form
  • About the photographer
  • Instagram feed
6-month action plan

Concrete tasks in the order to tackle them. Each month builds on the last.

Month 1
Fix the basics
  • Complete the LocalBusiness details
  • Write unique titles and descriptions
  • Compress the hero image
Month 2
Build trust
  • Add reviews and a pricing section
  • Publish a booking FAQ
Month 3
Cover the gaps
  • Write a page for each service you offer
  • Add a studio location page
Month 6
Keep improving
  • Publish one case study a month
  • Re-run this audit and compare

AI-written plan based on measured gaps and home page content. Review it before acting: you know your industry best.

Competitors get the quick check only. Full-audit depth (many pages, Core Web Vitals) is measured for your site, not theirs.

Run this on your own site: free scores first, then the full audit with every issue and a step-by-step fix list.

Scan my website

Launch pricing from US$29 · a failed audit is never charged · 14-day money-back.